From Red Rock Real Estate & Renovations LLC: Access 50,000+ Trade-Only Home Remodeling Products through my active ProSource pro membership.
Private Trade Showrooms · Closed to the General Public

Shop at ProSource Wholesale® using my trade membership.

ProSource is a members-only private showroom network reserved exclusively for builders, designers, and contractors. I am opening up my trade account so you can browse their private local showrooms, work with dedicated project managers, and purchase contractor-priced materials for your home remodel.

True Wholesale Pricing

Direct trade prices with no retail markups or big box middlemen.

Private, Uncrowded Showrooms

Relaxed environment, life-sized displays, and touchable samples.

100% Free to Use Over 145+ US Showrooms No Obligation
Member VIP Pass

Authorized Client Access Pass

ProSource Wholesale Showroom

Private Access · Trade Pricing · Dedicated Account Manager

Entry Pass to Any Showroom

ProSource doors are closed to walk-in consumers. This pass officially lists you as my registered client so you can walk in or book appointments freely.

Wholesale Trade Account Pricing

Purchase tile, hardwood, carpet, luxury vinyl, cabinets, and fixtures at the builder/trade discounted rate.

Dedicated Showroom Account Manager

Get assigned a personal ProSource product expert who pulls samples, creates 3D kitchen designs, and manages your order.

Take-Home Samples & 24/7 ProKey™ Access

Check out large sample boards to match your lighting, paint, and home decor.

50,000+

Products at Wholesale Prices

145+

Private Showrooms Nationwide

15% - 40%

Average Savings vs Retail Stores

Since 1991

Trusted Trade Remodeling Partner

Red Rock Real Estate & Renovations LLC

Meet the trade member behind your access

I'm Michelle Gulli, owner of Red Rock Real Estate & Renovations LLC. ProSource Wholesale's private trade showrooms make home improvement projects dramatically easier — one place, real wholesale pricing, and expert help. Now I'm opening up my trade account so you can shop the same way the pros do.

Beyond handing you the keys to the showroom, I can put my renovation and design experience to work for you directly — from selecting the right materials to walking the showroom floor together. My goal is to minimize the stress that usually comes with remodeling.

Why Red Rock

More Than a Pass

A renovation partner, on your terms

  • Decades of remodel know-how to help you avoid costly mistakes.
  • Design guidance on finishes, color, and layout that fit your home.
  • Showroom companionship — I can visit ProSource with you in person.
  • Stress-free process so you actually enjoy your renovation.
Simple 4-Step Process

How you use my ProSource trade membership

You don't need a contractor's license or trade credentials. ProSource allows verified trade members to sponsor homeowners and clients.

01

Fill Out the Quick Access Form

Provide your name, email, and the type of project you're planning (flooring, kitchen, bathroom, etc.) so I can register you under my trade account.

02

Receive Your Showroom Invitation

I will link your name and contact info to my trade account at your local ProSource showroom and send you the client referral confirmation.

03

Visit Your Local Private Showroom

Walk in or book a private appointment. Check in at the front desk with your referral information. No crowds, no rushed salespeople, just relaxed browsing.

04

Order with Trade Wholesale Pricing

Work with the in-house product experts and purchase your selections at my contractor wholesale discount rate, keeping thousands in your pocket.

Have a contractor doing the installation? Or doing it DIY?

Either way works! You can buy the materials through my account and have your own installer put them in, or handle the work yourself. ProSource supplies the materials at wholesale prices.

What You Can Buy

Everything for your home remodel in one private space

Instead of driving all across town to different flooring stores and kitchen studios, ProSource brings all major brands together under one roof.

Request Trade Pass for Full Access
5,000+ Styles

Hardwood & Luxury Vinyl

Solid & engineered hardwood, waterproof luxury vinyl plank (LVP), laminate, and carpet tiles.

Floors & Walls

Tile & Stone

Porcelain, ceramic, natural marble, glass mosaic, backsplash, and outdoor pavers.

Free 3D Design

Kitchen Cabinets

Custom, semi-custom, and stock cabinets: slab, inset, 5-piece, and shaker profiles.

Top Brands

Countertops

Quartz, granite, blended materials, solid surfaces, and custom fabrication partners.

Full Suites

Bath & Vanities

Showers, freestanding tubs, vanities, lighted mirrors, Fleurco systems, and hardware.

Designer Hardware

Faucets & Sinks

Kitchen and lavatory fixtures, undermount basins, workstation sinks, and faucets.

The ProSource Advantage

Big Box Retail vs. ProSource With My Account

See why homeowners prefer shopping at private trade showrooms compared to big box retail.

Typical Experience

Big Box & Retail Stores

Retail Markups
  • ✕High retail markups (paying standard consumer sticker prices).
  • ✕Crowded aisles with carts, loud noise, and disorganized shelves.
  • ✕Difficult to find knowledgeable staff who understand full renovations.
  • ✕Limited high-end brand selections, often builder-grade basic products.
  • ✕Small samples glued down to boards you cannot take home.
With My Membership
Members-Only Advantage

ProSource Wholesale Showroom

  • True wholesale pricing: Unlock trade-only rates that contractors and interior designers pay.
  • Private, organized showroom: Curated vignettes, clean displays, and tranquil no-pressure browsing.
  • Dedicated account manager: An assigned remodeling expert answers every question and tracks your order.
  • 50,000+ premium products: Top flooring, cabinetry, hardware, quartz, and luxury bathroom fixtures.
  • Take-home sample boards: Bring samples to your home to evaluate lighting and room flow.
Optional Add-On Services

Let me do the heavy lifting — for a fee

The trade pass is always free. If you'd like my hands-on design and renovation experience, these paid services take the stress out of your project.

Flat Fee

Showroom Visit Companion

I accompany you to your local ProSource showroom, help you navigate the displays, pull samples, and make confident selections in a single visit.

  • Walk the showroom together
  • Compare materials side-by-side
  • Ask the right questions of staff
Hourly Fee

Design & Material Consultation

Put my renovation experience to work. I'll help you choose flooring, cabinetry, countertops, and finishes that fit your style, budget, and home.

  • Finish & color coordination
  • Budget-conscious selections
  • Whole-room design guidance
Flat Fee

Project Stress-Reduction Coaching

Renovations are overwhelming. I'll help you plan the sequence of work, timeline, and decisions so the project stays organized and on track.

  • Project sequencing plan
  • Decision & timeline roadmap
  • Avoid common remodel pitfalls

Want both the trade pass and my design help?

Request your free pass below, then mention which service you're interested in and I'll follow up with details and pricing.

Get Started
For Trade Professionals

Are you a pro? Get your own ProSource trade account

If you're a contractor, builder, designer, or remodeler, you don't just need to borrow access — you can open your own company trade account with ProSource. Through my trade membership, I'll connect you with a dedicated account manager who personally helps you set up your account, verify your credentials, and start ordering at wholesale pricing.

Your Own Company Account

Get a dedicated ProSource trade account in your company's name — separate from client referral access — with direct wholesale ordering.

Dedicated Account Manager

A personal ProSource account manager helps you set up your account, pulls samples, builds 3D designs, and manages every order.

True Trade Wholesale Pricing

Lock in contractor-only pricing on 50,000+ products — flooring, cabinets, countertops, and fixtures — for all your client projects.

Fast, White-Glove Onboarding

Skip the guesswork. Your account manager walks you through credential verification, account setup, and your first order step by step.

Open to licensed contractors, builders, remodelers, interior designers, architects, and other verified trade professionals.

Trade Pro Account Application

Open Your Own ProSource Trade Account

Are you a contractor, builder, designer, or trade professional? Get your own company account with wholesale pricing and a dedicated account manager to help you set everything up.

🔒 Your information is only used to set up your ProSource trade account. A dedicated account manager will help you complete the process.

Funding Your Remodel

Tap your home equity to pay for your renovation

Renovations add real value to your home — and your home's equity can help pay for them. Here's how homeowners turn built-up equity into a budget for the remodel they've been planning.

Lump Sum

Home Equity Loan (HELoan)

Borrow a fixed amount against your equity all at once, typically at a fixed rate. Best when you have a defined renovation budget and want predictable monthly payments.

  • Fixed interest rate
  • Lump-sum payout
  • Predictable payments
Reusable Line

Home Equity Line of Credit (HELOC)

A revolving credit line you draw from as needed during your project — like a credit card secured by your home. Great for phased renovations or surprise change orders.

  • Draw as you go
  • Only pay on what you use
  • Reusable during draw period
New Mortgage

Cash-Out Refinance

Replace your existing mortgage with a larger one and pocket the difference in cash. Can make sense when current rates are favorable and you're funding a major remodel.

  • One monthly payment
  • Can lower your rate
  • Large funding capacity

How to access your equity in 4 steps

1

Know Your Home's Value

Estimate your current market value and outstanding mortgage balance. Equity = home value − what you still owe.

2

Check How Much You Can Tap

Most lenders let you borrow up to 80–90% of your combined loan-to-value. Run the numbers before you plan the scope.

3

Shop Lenders & Rates

Compare HELOans, HELOCs, and cash-out refinances from banks, credit unions, and online lenders. Compare APRs, fees, and terms.

4

Fund Your Renovation

Close on the loan or line, receive your funds, and use wholesale pricing through my ProSource trade pass to stretch every dollar further.

Equity Calculator

Estimate how much you could borrow for your renovation

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Enter your home value and mortgage balance above to see your estimate.

Estimate only. Actual lendable amounts depend on credit, income, lender guidelines, and appraisal. Red Rock does not provide loans — connect with our preferred loan officer for a real quote.

Get a Real Quote from Michelle Gulli
Our Preferred Loan Officer

Michelle Gulli

Licensed Loan Officer · Barrett Financial Group

Ready to turn your equity into a renovation budget? I partner with Michelle to help my clients explore HELOans, HELOCs, and cash-out refinances — she'll walk you through rates, terms, and what you can qualify for.

Visit Michelle's Loan Officer Page
Get My Trade Pass First

Disclaimer: Red Rock Real Estate & Renovations LLC is not a lender and does not provide financing or tax advice. Home equity loans and lines involve risk, including potential foreclosure, and require lender qualification. Rates, terms, and availability vary by lender. Consult a licensed financial advisor or lender for guidance specific to your situation.

Free Access Registration

Get Your ProSource Showroom Invitation

Fill in your details below. I will link your name to my active ProSource trade account and email you your referral credentials so you can visit your nearest showroom and shop wholesale.

🔒 We respect your privacy. Your information is only used to register your client access with ProSource Wholesale. No spam, ever.

Got Questions?

Frequently Asked Questions

Everything you need to know about visiting a private ProSource showroom.

Why is ProSource not open to the general public?

ProSource operates exclusively as a wholesale supplier for trade professionals (builders, general contractors, interior designers, and remodelers). By keeping their showrooms private, they avoid retail markups, reduce crowds, and provide dedicated 1-on-1 account managers.

Does it cost me anything to use your account?

No, it is completely free for you to use. I share my membership access so you can enjoy contractor wholesale prices and explore their private showroom.

Do I have to hire you to install the materials?

No! You can buy materials through this trade access whether you are installing them yourself, using your own contractor, or hiring someone else. There is zero obligation.

How do I pay for the materials?

You can purchase directly at the showroom counter using your own credit card, debit, or check under the authorized client account.

Where is the nearest ProSource showroom?

ProSource has over 145 private showrooms across North America. When you submit your ZIP code in the request form, we will provide the details and address of the location nearest you.

Can I bring my spouse, partner, or friend with me?

Yes! Once you have your client referral authorization, you can bring anyone along to help you browse flooring, cabinets, countertops, and sample swatches.